1. Create your account
Sign up with your name and email, add your company and website, then set a password. The free trial lasts 14 days and tracks up to 5 prompts on ChatGPT and Gemini. Paid plans add prompts and engines; they are on the pricing section.
2. Check your brand
GeniSights reads your website to work out what you do, then suggests competitors and starter prompts. Open Brand settingsto correct anything: the brand name, domain, the markets and languages you compete in, and aliases and abbreviations (“BCA” for “Bank Central Asia”) so answers that use the short form still count as mentioning you.
3. Track the right questions
A prompt is a question a customer might ask an AI assistant, such as “best CRM for startups”. On Prompts you can add your own, generate more with AI, or import many from a CSV file. Each prompt has a market and language, a tag (the kind of question it is) and a cadence (how often it runs). Use Demand Research to find questions people ask about a topic.
A question that names your brand is labelled Branded and measures reputation among people who already know you. One that does not is Unbranded and measures whether you are discovered at all.
4. Run them and read the answers
Prompts run on their cadence, or on demand with Run now. Each run stores the full answer, whether your brand was mentioned, where, with what sentiment, and the sources the engine cited. The Overview summarises it; History lists every run and lets you filter and save views. How each number is calculated is on How we measure.
5. Act on what you find
- Recommendations turn the sources engines cite into concrete content tasks, which you can assign to a person and group into projects.
- Brand misinformation flags where an engine says something wrong about you, and proposes (or, with a connected site, publishes) a correction.
- Agents automate repeatable work, from writing drafts to monitoring your site.
6. Share and connect
Download the report as a PDF or share a read-only link from the Overview. Connect Google Analytics and Search Console on Search & Traffic, and see which AI crawlers read your site on AI crawlers. To pull data into your own tools, see the API reference.