Copilot engine
Track how web-grounded Microsoft-hosted answers mention your brand. It can be switched on once an Azure OpenAI deployment is configured.
Google AI Mode, and city-level AI Overviews
Track the answer in Google AI Mode alongside the AI Overview. Both now search from the prompt's own country and city.
Single sign-on
If your organisation has set up an OpenID Connect provider such as Google Workspace, Microsoft Entra or Okta, you can sign in with it. It only signs in people who already have an account.
Exa and Google AI Overviews engines
Two more engines can be switched on when their keys are configured: Exa answers, and the AI Overview Google shows for a search.
58 agent templates
Seventeen more ready-made agents for page checks, research, reporting and monitoring.
Public API, API keys, SDK and MCP server
Read your visibility data from your own tools with a read-only REST API and per-workspace keys, a JavaScript SDK, and an MCP server so an AI assistant can query it. See the docs.
Activity log
People who manage the account can see who did what in the workspace, such as creating API keys, sharing reports and importing prompts.
Status page and documentation
A public status page for the service, plus guides and plain definitions of every metric.
Topic matrix, query fan-out and citation insights
See which topics are your strongholds and which need attention, the searches engines ran behind the scenes (where they report them), and which cited sources are fading.
Import prompts from CSV
Add many prompts at once. The file is checked before anything is added, and every skipped row is explained.
AI crawler analytics
See which AI crawlers read your site and whether they could fetch each page, from a Cloudflare Worker snippet, your server logs or an uploaded access log.
Demand research, sentiment themes and personas
Find the questions people ask about a topic (as an estimate), see sentiment over time and by theme, and track questions by the kind of person asking.
Brand Kit and Google Sheets
Save your brand's voice once and have agents follow it. Agents can now add rows to a Google Sheet, and connections renew their access automatically.
PDF reports, share links and saved views
Download the visibility report as a PDF, share a read-only link that you can revoke, and save filter sets on History.
Assign recommendations and group them into projects
Give each recommendation an owner and work through related ones together, with progress per project.
Share of voice now includes your own brand
You appear in the ranking and trend alongside your competitors.
Short forms count as mentions
An answer that says "BCA" for "Bank Central Asia" is now recognised, using aliases you set, ones derived from the name, and ones found from the web when you have set none.
Privacy Policy, Terms, Security and Contact pages; delete your own account
The legal and trust pages are public, and you can delete your account yourself from Settings.
Skills, website uptime monitor and scheduled agent runs
Ready-made skills for agents, a website uptime monitor template, and agents that can run on a schedule.
More reliable runs
Temporary provider failures are retried, and bursts of search runs are smoothed out.
Better competitor suggestions
Competitor checks are stricter, cached properly, and show proper names; Move to Competitors is offered only for sites judged to be direct competitors.
Build agents from a description
Describe what you want and have an agent built, then edit it with AI. Failed tests and runs show step-by-step logs.
Prompts in their own language
Prompts are translated to their language on save, and a prompt that already exists for the same country, city and language is rejected.
Documentation
Changelog
What has changed in the product, newest first.